The box office of the Squid Game and the importance of localization that makes use of the context and meaning
Getting started
The Netflix series “Squid Game” has exploded in popularity around the world since it was first released in September 2021. This drama features 456 participants taking part in a game where they risk their lives to survive, providing deep insights into human nature and social inequality. The appeal of “Squid Game” is not just entertainment, but also complex characters, story development, and critical social messages. Ahead of the release of Squid Game Season 2, let's take a look at the reason Squid Game 1 is at the box office.
Box office factors
There are many reasons why “Squid Game” has become a global box-office.
First, Universal themes and emotionsThis is it. This drama explores human nature, survival instincts, and desires in depth through extreme situations experienced by participants. These universal themes have resonated deeply with audiences around the world.
Second, The appeal of cultural elementsThis is it. Traditional Korean games appear as games, providing an opportunity to experience Korean culture in a new way. Through this, viewers were able to understand the cultural context of Korea and feel its appeal.
Thirdly, Strong story and character developmentThis is it. Each character has a unique background and motivations, and the audience is easily immersed in their stories and conflicts. These elements heightened the drama's tension and kept viewers in front of the screen over and over again.
The role of translation
The success of “Squid Game” is not limited to simply outstanding stories and characters. The drama went through a translation and localization process in order to be screened worldwide, and the importance of translation is prominent here.
Traditional games appearing in dramas include unique expressions in Korean, and careful translation work was necessary in order for these elements to be properly conveyed to international audiences.
For example, “Mugunghwa has bloomed” was translated as a well-known game called “Red Light, Green Light” rather than simply being translated as a literal translation and familiar to viewers around the world. As such, translation plays an essential role in conveying cultural context across language barriers.
What is important to consider in the translation process is not only the meaning of words, Cultural nuanceswith social contextThis is it. Each line in “Squid Game” reflects the character's personality and situation, and if these elements are not well conveyed, the appeal of the original game may be reduced in half. Therefore, translators must understand the nuances of the original text and take them into account to provide an optimal translation.
LETR WORKS localization
The importance of this translation is closely related to LETR WORKS. LETR WORKS is more than just a translation service Intelligence data platformIt is an AI specialist company that provides, and focuses on understanding various cultural contexts and translating them appropriately using advanced natural language processing technology. LETR WORKS is improving the quality of translation by quickly processing large amounts of data through AI technology and providing optimal translation according to the context.
In particular, LETR WORKS ' AI technology and professional personnel Literal translation and paraphraseWe perform translations suitable for various types of content by balancing them well. In the case of legal documents or scripture translations that require literal translation, accuracy and reliability are emphasized, while in the case of literary works or advertising content that requires translation, we provide more friendly translations to help readers understand.
Translation accuracy and cultural understanding are essential to contribute to the success of global content such as “The Squid Game.” LETR WORKS meets these needs and provides reliable translation services in various fields. If you need to translate the various content you need, enjoy a smoother and more accurate translation experience through LETR WORKS.
As the “Squid Game” showed, cultures are connected through language. With LETR WORKS, we can make these cultural connections more effective.
Editor/Choi Min-woo
