Application of “Environmental (E), Social (S), and Transparent Management (G) Assessment” to strengthen the social responsibility of broadcasting
Getting started
Starting in 2024, there will be significant changes in broadcast evaluation. With the new application of the “ESG Assessment (Environmental, Social, and Transparent Management)” item, efforts to spread awareness about environmental protection and promotion of social diversity through broadcasting have been strengthened. These changes are also closely related to the protection of viewing rights for people with disabilities, in particular Disability broadcast programming obligationis being emphasized.
Changes in programming obligations and production grants for people with disabilities
According to the Broadcasting Act, all broadcasters are for people with disabilities Video commentary broadcast, subtitle broadcast, sign language broadcast There is an obligation to organize at least a certain ratio. For some local terrestrial broadcasters that have not properly implemented this regulation 2025 Disability Broadcasting Production GrantThis is going to decrease. This is a measure that guarantees the right of people with disabilities to access broadcasts and encourages broadcasters to comply.
Implementation of a digital companion society and expansion of viewing support
2025 45.4 billion wonWith this introduction, various programs will be promoted to increase the convenience of watching broadcasts for people with visual and hearing disabilities. To support the distribution of customized TV and the production of broadcast programs for people with disabilities 21.87 billion wonWith this allocation, efforts to close the viewing gap will continue. This will go beyond simple broadcast programming obligations and will lead to a direction of further improving broadcast accessibility for people with disabilities.
The role of on-screen narration broadcasts (SDH subtitles) and LETRWORKS
Unlike regular subtitles, SDH subtitles (subtitles for the deaf) are subtitles that explain not only dialogue but also sound and sound effects. Various information is provided so that deaf people can fully understand the broadcast.
Twig Farm's LETRWORKS (LETRWORKS) can play an important role in SDH subtitle generation. Using an AI-based natural language processing engine Accurate and fast subtitle generationThis is possible. By using LETRWORKS, broadcasters can save time and money needed to produce subtitles and provide more accurate subtitles.
Key benefits of LETRWORKS:
- Automated subtitle generation: Subtitles can be generated automatically by analyzing audio, enabling fast and efficient work.
- Providing high quality subtitles: Various background sounds, sound levels, and sound effects are expressed with subtitles to provide a better viewing experience for people with disabilities.
- Cost savings: Using artificial intelligence, costs can be reduced during the subtitle production process.
- User-tailored services: More accurate service is possible by providing customized subtitle solutions tailored to user needs.
Accessibility to broadcasting for people with disabilities is becoming an increasingly important social issue, and this obligation is being strengthened through broadcasting laws. Technology such as SDH subtitles plays an important role in increasing media accessibility for people with disabilities, LETRWORKS Solutions such as these are powerful tools to support this.
Broadcasters should actively utilize these technologies to provide a better broadcast environment and strive to enable people with disabilities to enjoy broadcast content without discrimination.
Editor/Choi Min-woo
